Studio
Mainframe started as three people in a room who were tired of handing off good ideas to teams who'd flatten them into something safe. So we built a studio where the people who pitch the idea are the same people who ship it.
We work across brand, product, and film — not because we're generalists for the sake of it, but because the best brand work rarely stays inside one discipline. A good idea wants to become a film, a product, a room you can walk into.
A.R.I.A, our internal system, handles the busywork — briefs, scheduling, first-pass research — so the humans on the team spend their time on the parts that actually need taste.
We don't chase what's viral this quarter. We build things that still look right in five years.
Every project has a named lead who sees it from first sketch to shipped product. No handoffs into a void.
We'd rather show you the work than talk about our process. The work is the process, made visible.